Abstract: Multimedia content is increasingly used in every area of our life. Still, each type of content only stimulates the visual and/or the hearing system. Thus, the user experience depends only on those two stimuli. In this paper we introduce a standard which offers the possibility to add additional effects to multimedia content. Furthermore, we present a multimedia player and a Web browser plug-in which uses this standard to stimulate further senses by using additional sensory effects (i.e., wind, vibration, and light) to enhance the user experience resulting in a unique, worthwhile sensory experience.