Abstract: Exponential growth in multimedia streaming traffic over the Internet motivates the research and further investigation of the user's perceived quality of such services. Enhancement of experienced quality by the users becomes more substantial when service providers compete on establishing superiority by gaining more subscribers or customers. Quality of Experience (QoE) enhancement would not be possible without an authentic and accurate assessment of the streaming sessions. HTTP Adaptive Streaming (HAS) is today's prevailing technique to deliver the highest possible audio and video content quality to the users. An end-to-end evaluation of QoE in HAS covers the precise measurement of the metrics that affect the perceived quality, eg. startup delay, stall events, and delivered media quality. Mentioned metrics improvements could limit the service's scalability, which is an important factor in real-world scenarios. In this study, we will investigate the stated metrics, best practices and evaluations methods, and available techniques with an aim to (i) design and develop practical and scalable measurement tools and prototypes, (ii) provide a better understanding of current technologies and techniques (eg. Adaptive Bitrate algorithms), (iii) conduct in-depth research on the significant metrics in a way that improvements of QoE with scalability in mind would be feasible, and finally (iv) provide a comprehensive QoE model which outperforms state-of-the-art models.