Abstract: The term Universal Multimedia Experience (UME) has gained momentum and is well recognized within the research community. As this approach puts the user into the center stage, additional complexity is added to the overall quality assessment problem which calls for a scientific framework to capture, measure, quantify, judge, and explain the user experience. In previous work we have proposed the annotation of multimedia content with sensory effect metadata that can be used to stimulate also other senses than vision or audition. In this paper we report first results obtained from subjective tests in the area of sensory effects attached to traditional multimedia presentations such as movies that shall lead to an enhanced, unique, and worthwhile user experience.