Abstract. The World Wide Web (WWW) is one of the main entry points to access and consume Internet content in various forms. In particular, the Web browser is used to access different types of media (i.e., text, image, audio, and video) and on some platforms is the only possibility to the get access to the Internet and its vast amount of information. Recently, it has been proposed to stimulate also other senses than vision or audition while consuming multimedia content through so-called sensory effects with the aim to increase the Quality of Experience (QoE). The effects are represented as Sensory Effects Metadata (SEM) which is associated to traditional multimedia content and is rendered (synchronized with the media) on sensory devices like fans, vibration chairs, lamps, etc. In this paper we undertake a principle investigation whether the sensory effects are ready for the WWW and, in anticipation of the result, we propose how to embed sensory effect metadata within Web content and the synchronized rendering thereof. Keywords: MPEG-V, Sensory Effects, Quality of Experience, World Wide W eb.